[caycepollard]

What’s your favorite car insurance gimmick? The talking gecko? The gruff cowboy? What makes you feel the most automotive safety?

I like the new one from Mercury. If you haven’t seen it they are making the claim that the owners of Mercury are from Mercury and they’ve got all the corroborative evidence including a 10X magnification of burnt toast (check out the slides) that proves everything. Makes me chuckle.

[Rick4404]

Originally Posted by caycepollard

What’s your favorite car insurance gimmick? The talking gecko? The gruff cowboy? What makes you feel the most automotive safety?

I like the new one from Mercury. If you haven’t seen it they are making the claim that the owners of Mercury are from Mercury and they’ve got all the corroborative evidence including a 10X magnification of burnt toast (check out the slides) that proves everything. Makes me chuckle.

The remake of the Geico Gecko I believe is tasteless. GEICO's ad agency really stubbed its toe with that one. However, the "real live customer" shtick along with a real celebrity seems to be appealing.

My favorites were the AIG ads which ran over the summer. Remember that kid who stared into the camera like a deer looking into headlights? He did his lines, etc. without blinking an eye! Then the sidekick "Bill" added a pretty humorous touch too.